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Generative systems allow for the creation of adaptable visual identities that evolve in response to various contexts. For example, logos, typography, and patterns can be programmed to shift subtly across platforms, campaigns, or user interactions, maintaining cohesion while introducing dynamic variability. These tools enable the rapid generation of large-scale design assets, streamlining production for complex projects. Whether creating hundreds of unique event posters or tailoring visuals to different user demographics, generative tools ensure consistency and scalability without sacrificing creativity. By working within a structured framework, generative tools encourage designers to explore the edges of what is possible— or even slightly impossible—within the given constraints. This interplay between limitation and exploration often results in unexpected, innovative outcomes. The integration of generative tools into graphic design represents a shift in how we might think about creativity. I am well aware that these tools are not new, though in modern applications they can emphasise the value of collaboration between humans and technology, where designers define the rules and frameworks and generative systems provide infinite iterations within those parameters.
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Ex Ponto Neka Neka Side A A1 Ex Ponto (06:19) Credits: Spoken word From Ex Ponto By Ivo Andric. Read by Milos Zutic from Ex Ponto by Ivo Andric RTB Records, 1978 Traditional singing recorded by Milorad Masic, 1988. A2 ESP (05:22) A3 Straight To The Tropics (06:49) Credits: Spoken word and bird recording by Alex Chisholm from The Birds Around Us Columbia Records Year Unknown Additional bird recording by Ivan Masic Cathedral Ranges, 2018. Side B B1 No Sweat (06:01) B2 20/44 (05:58) B3 Stuck In Oberon (03:57) B4 (03:40) © General Purpose Records Released 2019 Melbourne, Australia Catalogue #GP004
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This tool, and any imagery created using it, are the exclusive property of NON — STANDARD.
Unauthorised commercial use is strictly prohibited.